Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels die-casts were designed to revolutionize toy vehicles by looking cooler and performing better than the competition. More than five decades later, Hot Wheels is now the number one selling toy in the world* and has evolved into an iconic brand recognized around the globe.
*According to Circana, Hot Wheels Single Assortment was the #1 toy sold in the US in 2022 based on units. Source: The NPD Group/Retail Tracking Service/US/JAN-DEC 2022/Total Toys/Units